Executive Team

Alan J McCafferty - Chief Executive

Alan is a turnaround/restructuring/business transformation specialist, focusing strongly on the management team, clear business KPIs, management controls, monitoring & reporting tools, including re-branding and re-financing where necessary.  He has an honours degree from the University of Glasgow in Electronic and Electrical Engineering.  Over the past 18 years, Alan has founded several start-up businesses, bought, lead and sold established companies and is also an experienced Non-Executive Director/Chairman where he finds this aspect of his business interests, although a small part of it, highly rewarding.

Through the many years of working with businesses, one of the biggest challenges he consistently comes across are businesses trying to run a proper and accurate Cashflow Forecast.  Several years ago he developed an excel based Cashflow Forecasting tool and seen the positive impact it had on the financial visibility and control it gave businesses.  Following many improvements and refinements to that tool he took it to the next step and Simply Cashflow was born.  With the flexibility to forecast in all 3 formats (Daily, Weekly or Monthly forecasting) to the range of pre-formatted reporting to the 'What if' Scenario modelling, Simply Cashflow gives businesses the ability to plan ahead, drive better credit control and giving them the informed view needed to make intelligent financial decisions.

Alan has been described as a serial entrepreneur. He has great enthusiasm for business, he is a strong people person and is keen on the 'it's got to be fun' principle. He also finds the psychology of business fascinating.

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